We had the privilege of collaborating with Tej Jacobs, a fashion brand based in the UK, on a project that aimed to empower plus-size women and instill confidence in their bodies. Our work encompassed defining their comprehensive brand strategy, including a unique brand identity, strategic positioning statements, and essential internal brand elements.
We also crafted a detailed brand guide that outlined the brand’s persona, voice, and key visual elements for Tej Jacobs. Furthermore, we developed a content strategy and created impactful messaging for their website, social media platforms, and all significant brand touchpoints, ensuring a consistent and engaging brand experience.